AWeber For Woocommerce

aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the ability to promote your store the way you want to.

In writing, this might appear easy, but it isn’t. You engage with customers and go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.

These days, even the static newsletters aren’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber and how it works with email marketing, and what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber For Woocommerce

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based in HTML templates. Since it is an online platform uses automation to create a simple campaign. After the email is sent to the recipients, you can look at the information through their stats.

AWeber For Woocommerce

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern style. You can change the color as well as the font or style. When you can, coding your own template which also works as well.

RSS to Email Templates

For bloggers who have blogs, you can convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.

There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.

If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements hindering the registration form. All it does is allow subscribers to give their details.

You can create the heading, font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Also, points for incorporating on a landing page an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content in an email. Consider live results from surveys, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and can be utilized as the basis to send out future emails.

It is attainable to discover information such as CTA when you change an element of the design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To separate the data, you need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose and mix segments.

The method they use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber For Woocommerce

If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also possible to import them. It speeds up the process , so you won’t feel the tension. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or creating your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber For Woocommerce

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This makes sure that users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you mail an email. Features like A/B testing may not be available, but you can start your marketing from here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In one way or another these features can significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.

The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer that.

If you are enrolled in a paid subscription it’s priced reasonably. Not too much and you will get the best out of the campaign you’ll develop.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Most Frequently Asked Questions (FAQs) AWeber For Woocommerce

What exactly is Aweber?

An email-based marketing service is a must designed for businesses and digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need an additional widget or coding to ensure seamless integration.

Does Aweber provide customer support?

They offer it. Customer support on Aweber is available during working hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with an online form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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