AWeber For WordPress

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the option of marketing the store however you would like to.

On paper, it could sound easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.

These days, even the static newsletters aren’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber the way email marketing works, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber For WordPress

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service built on HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the information through their stats.

AWeber For WordPress

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern look. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.

RSS feed to Email Templates

If you run a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the site.

There’s a catch, though. Not all email templates are compatible with an RSS feeds.

When you select a template, be sure to find one that can also work with them. If it is not, the template will be used without the templates.

Landing Page Builder

Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can design the heading, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Plus points for including a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within an email. Think live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it will be used as the one for any future emails.

There is a possibility of locating details such as CTA in the event that you change an element of the design. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.

The method they use at a minimum is to send emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you get will be useful in future campaigns. Based on what they accomplish you could utilize Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, sales made, etc. AWeber For WordPress

When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the data, it is also feasible to upload them instead. It speeds up the process , so that you don’t experience the tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or creating your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber For WordPress

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone, or via email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you’ll mail an email. Features such as A/B testing will not be available, however, you can begin your marketing here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign in action and where they come from. One way or another the additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to essential vital features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The best part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you’ll create.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Most Frequently Asked Questions (FAQs) AWeber For WordPress

What exactly is Aweber?

Aweber is an email marketing platform designed for businesses as well as digital marketing. Whether you are a beginner or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require an additional widget or programming to ensure seamless integration.

Does Aweber offer customer support?

They can. The customer service of Aweber is accessible during business hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using an online form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.

How do campaigns function in Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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