AWeber For Wp

aweber-review

ECommerce and Email Marketing go together. In running an online store, you have the power to market the store the way you want to.

In writing, this could sound easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.

Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.

This review will cover Aweber, how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber For Wp

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service that are based upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is sent to recipients, you can look at the details through their statistics.

AWeber For Wp

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated look. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.

RSS for Email Templates

For bloggers who have blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.

There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.

If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without them.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to fill in their information.

You can create the heading, font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Bonus points for having a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is utilized as the basis to send out future emails.

It is attainable to discover details such as CTA when you alter an element or design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There is no limit regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The data you collect here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber For Wp

When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts via the form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed the process and that you don’t experience the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or making your own. If you create one, you must wait for confirmation from the Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber For Wp

If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you send an email. Features like A/B testing won’t be usable, but you can start your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. One way or another, these additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to vital features.

The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand this.

When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you make.

Aweber is a great choice for email marketing for any beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) AWeber For Wp

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for companies or digital marketers. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to facilitate the integration.

Does Aweber provide customer support?

They offer it. Customer service on Aweber is available during business hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through an online form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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