ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the power to market the store however you would like to.
In writing, this may seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Form Appears Small Sydney Theme
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. Being a platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated look. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
So when you choose a template, be sure to find one that works with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Plus points for including a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and will be used as the one to send out future newsletters.
It’s possible to find details like CTA when you alter an element or design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users select and mix segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, etc. AWeber Form Appears Small Sydney Theme
When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. While you can manually input the details, it’s also possible to import them. It speeds up the process , so you won’t feel the anxiety. It will accept these types of files when they import:
You have the option of choosing a pre-generated subject line or making your own. Except when making one, you need to wait for verification by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or email, you can have their help. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Form Appears Small Sydney Theme
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they came from. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part, customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Form Appears Small Sydney Theme
What is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. If you’re a novice or veteran it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require an additional widget or coding to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during working hours via chat, phone or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.