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aweber-review

ECommerce and Email Marketing go together. In running an online store, you’ll have the ability to promote your store the way you want to.

It might sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletter is not enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Form Blocked By Adblock

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based upon HTML templates. As a platform, it makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the information through their stats.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

For those running a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. It provides instant updates to subscribers through email instead of going to the website.

There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.

So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content in emails themselves. Think live survey results as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and can be utilized as the basis for future newsletters.

It’s possible to find details like CTA in the event that you change one particular aspect or design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.

There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. AWeber Form Blocked By Adblock

When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create a list of up to 10 contacts with a form. While you can manually input the data, it is also possible to import them instead. It speeds up the process so you don’t have to anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation from the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Form Blocked By Adblock

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This ensures that the users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you send an email. Features like A/B testing won’t be usable, but you can start your marketing here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In some way or other the additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to the most essential features.

The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover this.

If you’re enrolled in a paid subscription it’s priced reasonably. Not too much, and you can make the most of the campaign you make.

Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.

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Commonly Asked Questions (FAQs) AWeber Form Blocked By Adblock

What exactly is Aweber?

The Aweber platform for email marketing is designed for businesses or digital marketers. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.

Does Aweber offer customer support?

They can. The customer service of Aweber is accessible during business hours by phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with a form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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