ECommerce and Email Marketing go together. In running your own online shop, you have the power to market the store the way you want to.
On paper, it could sound easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Form Builder
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service based upon HTML templates. Being a platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated look. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat, however. Some email template templates work with RSS feed.
If you decide to use a template, be sure you choose one that works with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Bonus points for having the landing page of an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and will be utilized as the basis for future newsletters.
It is attainable to discover information such as CTA when you alter a particular part or design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber Form Builder
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. While you can manually input the details, it’s also possible to import them instead. It speeds up the process , so that you don’t experience the stress. They accept these file types for import:
You can choose between using an already-generated subject line or creating your own. If you create one, you need to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Form Builder
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they came from. In one way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Form Builder
What exactly is Aweber?
Aweber is an email marketing platform for businesses and digital marketers. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is available during business hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.