ECommerce and Email Marketing go in tandem. In running an online store, you have the option of marketing the store the way you want to.
It could seem straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Form Dropdown List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any product or service built in HTML templates. As an online platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern look. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
If you run a blog, you can convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates can be used with RSS feeds.
If you decide to use a template, be certain to select one that works with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part performs best, and it is used as the one for any future emails.
It’s possible to find data like CTA when you change a particular part in the layout. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. AWeber Form Dropdown List
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts with the form. Although you can manually enter the information, it’s possible to import them. It will speed up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of choosing a pre-generated subject line , or creating your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or by email, you’ll get their input. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Form Dropdown List
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or via email.
With the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you mail an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much, and you can make the most of the campaign you will make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Form Dropdown List
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. Whether you are a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to facilitate the integration.
Does Aweber have customer service?
They do. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.