ECommerce and Email Marketing go together. When you manage the online business, you’ll have the option of marketing the store however you would like to.
On paper, it could appear simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Form Generator
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built in HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated appearance. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Bonus points for having the landing page of an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and will be utilized as the basis for future emails.
There is a possibility of locating details like CTA in the event that you change one particular aspect or design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber for more effective outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. AWeber Form Generator
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process so that you don’t experience the anxiety. It will accept these types of files when importing:
You have the option of using an already-generated subject line or making your own. Except when making one, you have to wait for verification by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Form Generator
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you’ll send an email. Features like A/B testing won’t be available, however, you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they came from. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to the most essential features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part, customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Form Generator
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or veteran, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They do. Customer service on Aweber is accessible during business hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.