ECommerce and Email Marketing go in tandem. In running an online store, you’re given the ability to promote your store however you would like to.
On paper, it might appear simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Form Html Url Field
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product built on HTML templates. Being a platform uses automation to create a more efficient campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh look. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS for Email Templates
If you run blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates can be used with RSS feed.
When you select a template, be certain to select one that works with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. All it does is allow users to provide their information.
You can design the heading, font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and will be used to determine the best option to send out future email campaigns.
It’s possible to find details like CTA in the event that you change a particular part or design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, and so on. AWeber Form Html Url Field
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using a form. While you can manually input the information, it’s feasible to upload them instead. It will speed up the process so you won’t feel the stress. They accept these file types when importing:
You have the decision of using a pre-generated subject line or creating your own. Except when making one, you must wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Form Html Url Field
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you send an email. Features like A/B testing may not be available, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Form Html Url Field
What is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer service?
They can. Customer service on Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.