ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the power to market the store the way you want to.
In writing, this may sound easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Form Html
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based on HTML templates. As a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a catch, though. Not all email templates are compatible with RSS feeds.
When you select a template, be sure you choose one that can also work with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Plus points for including on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Think live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and will be utilized as the basis for future newsletters.
It is attainable to discover details like CTA in the event that you change a particular part or design. You can test this by trying out three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you have to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber for better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Form Html
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts with a form. While you can manually input the information, it’s feasible to upload them. It speeds the process and you won’t feel the tension. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or making your own. If you create one, you have to wait for verification from the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or email, you can have their help. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Form Html
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign in action and the source of these data. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The greatest part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you’ll create.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Form Html
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses and digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during working hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.