ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the ability to promote your store however you would like to.
It could sound simple, but it’s not. You engage with customers, go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Form In An Iframe
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based upon HTML templates. As a platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh style. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let users to provide their information.
You can create the heading and font, style and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time passes. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Think live survey results as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and will be used as the one to send out future email campaigns.
It is attainable to discover information like CTA when you alter one particular aspect in the layout. It is possible to try this by testing three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. AWeber Form In An Iframe
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process so you don’t have to stress. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Form In An Iframe
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign in action and the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to the most essential features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The best part is that service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive and you will benefit from the campaign you will create.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Form In An Iframe
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer support?
They do. Customer service on Aweber is available during working hours by phone, chat or email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.