ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the ability to promote your store the way you want to.
It may appear simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Form Not Displaying Due To Tracker
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product built in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
When you select the template, make certain to select one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Plus points for including on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and is used as the one for any future newsletters.
It’s possible to find data like CTA when you alter an element of the design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Form Not Displaying Due To Tracker
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the information, it’s feasible to upload them instead. This speeds up the process , so that you don’t experience the tension. It will accept these types of files for import:
You have the decision of choosing a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Form Not Displaying Due To Tracker
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you send an email. Features like A/B testing may not be available, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign and see where they come from. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Form Not Displaying Due To Tracker
What is Aweber?
The Aweber platform for email marketing is designed designed for companies as well as digital marketing. No matter if you’re a beginner or veteran, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.