ECommerce and Email Marketing go together. In running an online store, you’ll have the option of marketing the store the way you want to.
It could sound simple, but it’s not. You engage with customers, go through social media, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any item or service built on HTML templates. As a platform uses automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated look. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat, however. Not all email templates can be used with RSS feed.
When you select a template, be sure to find one that can also work with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and is used to determine the best option for future email campaigns.
It’s possible to find data such as CTA when you alter an element of the design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on what they accomplish you could make use of Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Form
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the data, it is also possible to import them. It will speed up the process so you won’t feel the stress. They will accept the following file types when they import:
You have the option of choosing a pre-generated subject line or making your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Form
If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you’ll mail an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign and see where they came from. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan it’s priced reasonably. Not too much and you will get the best out of the campaign you make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Form
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer service on Aweber is available during working hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.