ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the power to market the store the way you want to.
On paper, it might sound easy, but it isn’t. Customers interact with you and go through social media and blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Forms Force Ssl
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based in HTML templates. Since it is a platform uses automation to create a simple campaign. After the email is sent to the subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Bonus points for having the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and will be utilized as the basis for future newsletters.
There is a possibility of locating information such as CTA when you change an element of the design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better results.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. AWeber Forms Force Ssl
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via an online form. While you can manually input the information, it’s easy to transfer them. This speeds up the process so you won’t feel the stress. They accept these file types for import:
You have the decision of using a pre-generated subject line , or making your own. Except when making one, you must wait for verification by the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Forms Force Ssl
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you mail an email. Features like A/B testing may not be available, however, you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign in action and the source of these data. In some way or other, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Forms Force Ssl
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or code to ensure seamless integration.
Does Aweber have customer service?
They can. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.