ECommerce and Email Marketing go together. In running an online store, you’re given the ability to promote your store however you would like to.
In writing, this could seem easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Forums
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service built on HTML templates. As an online platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates can be used with RSS feeds.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading, font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and is utilized as the basis to send out future email campaigns.
There is a possibility of locating details like CTA when you alter an element of the design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The method they use at least is sending emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could make use of Aweber to get better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Forums
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. Although you can manually enter the details, it’s also feasible to upload them. This speeds up the process , so that you don’t experience the tension. They will accept the following file types when they import:
You have the option of using a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Forums
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you’ll send an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign and see where they came from. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part, service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough information to cover that.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Forums
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced, you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to make the integration smooth.
Does Aweber offer customer support?
They do. Customer service on Aweber is accessible during business hours by phone, chat or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.