ECommerce and Email Marketing go together. If you own an online store, you’ll have the option of marketing the store however you would like to.
It could seem easy, but it isn’t. You engage with customers and go through social media and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Forward Url Parameters
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service based on HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern look. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
So when you choose a template, be sure to find one that is compatible with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements hindering the registration form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it can be used as the one for any future email campaigns.
It is attainable to discover data such as CTA when you alter one particular aspect or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The method they use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get here can be used for future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better results.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Forward Url Parameters
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. Although you can manually enter the details, it’s also feasible to upload them. It speeds the process and you don’t have to stress. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Forward Url Parameters
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The greatest part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan It’s affordable too. Not too much and you will make the most of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Forward Url Parameters
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. If you’re a novice or veteran, you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during working hours via chat, phone or via email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.