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aweber-review

ECommerce and Email Marketing go together. In running the online business, you’ll have the power to market the store in the way you wish to.

It might sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

These days, even the static newsletters aren’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Free Sign Up

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates could be out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service based in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern look. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.

RSS feed to Email Templates

If you run a blog, you can change the content from an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the website.

There’s a caveat, however. Not all email templates are compatible with an RSS feeds.

When you select a template, be certain to select one that is compatible with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to fill in their information.

You can design the heading the font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Bonus points for having the landing page of the email marketing system at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within emails themselves. Imagine live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and is utilized as the basis for future newsletters.

There is a possibility of locating details such as CTA when you alter an element or design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no limitation in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, etc.

To separate the data, you need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.

The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The data you collect will be useful for future campaigns. Depending on what they do you could use Aweber for more effective results.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. AWeber Free Sign Up

When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the information, it’s easy to transfer them instead. It will speed up the process , so that you don’t experience the stress. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can get their input. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Free Sign Up

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.

Free Plan

With the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing here.

Pro Plan

For the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign and see where they come from. In one way or another, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to essential vital features.

The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in a paid plan It’s affordable too. Not too much but you’ll benefit from the campaign you’ll make.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) AWeber Free Sign Up

What exactly is Aweber?

Aweber is an email marketing platform designed for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.

Does Aweber provide customer service?

They offer it. Customer support on Aweber is available during working hours via phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using the form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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