ECommerce and Email Marketing go together. If you own the online business, you have the power to market the store however you would like to.
On paper, it could sound straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Full Name Appears In Text Preview Field
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service built upon HTML templates. Since it is a platform uses automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern look. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat. Not all email templates work with an RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it is used as the one to send out future email campaigns.
There is a possibility of locating information such as CTA when you change an element of the design. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The solution they can use at least is sending emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Full Name Appears In Text Preview Field
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. While you can manually input the information, it’s easy to transfer them instead. This speeds up the process so that you don’t experience the anxiety. They accept these file types when importing:
You can choose between using an already-generated subject line or making your own. In the event of creating one, you have to wait for verification by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Full Name Appears In Text Preview Field
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in an paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Full Name Appears In Text Preview Field
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.