ECommerce and Email Marketing go in tandem. In running your own online shop, you have the power to market the store in the way you wish to.
It might sound simple, but it’s not. You engage with customers and go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletters aren’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Full Name First Name
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service based upon HTML templates. Being an online platform uses automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh style. You can change the color, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.
When you select a template, be certain to select one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it is used as the one for any future emails.
There is a possibility of locating information like CTA when you change an element in the layout. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are you could utilize Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Full Name First Name
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. Although you can manually enter the data, it is also easy to transfer them instead. This speeds up the process , so that you don’t experience the tension. They accept these file types when importing:
You have the decision of making use of a pre-generated subject line , or making your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Full Name First Name
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the data of your own campaign in action and where they came from. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you will create.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Full Name First Name
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is accessible during business hours by phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.