AWeber Functionality 2021

aweber-review

ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the option of marketing the store in the way you wish to.

In writing, this could seem easy, but it isn’t. Customers interact with you and go through social media and blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

Nowadays, even a static newsletters aren’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Functionality 2021

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the details through their statistics.

AWeber Functionality 2021

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated style. You can change the color as well as the font or style. When you can, coding your own template which also works as well.

RSS for Email Templates

For those running a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.

There’s a catch, though. Not all email templates are compatible with RSS feeds.

So when you choose the template, make sure you choose one that can also work with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s just a way to let subscribers to give their details.

The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used in this section to make the site look professional to potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Plus points for including on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content in the email itself. Imagine live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it will be utilized as the basis for future email campaigns.

It’s possible to find data such as CTA in the event that you change one particular aspect of the design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you have go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The information you get here can be used in future campaigns. Based on the type of campaign they are you could utilize Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Functionality 2021

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed up the process , so you won’t feel the tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification by your Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Functionality 2021

If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or via email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features like A/B testing may not be available, but you can start your marketing from here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. One way or another these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to vital features.

The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The greatest part is that customer service is readily available. For those with no marketing background Their Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in a paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you will develop.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Most Frequently asked questions (FAQs) AWeber Functionality 2021

What exactly is Aweber?

An email-based marketing service is a must for businesses as well as digital marketing. Whether you are a beginner or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to facilitate the integration.

Does Aweber provide customer service?

They offer it. Customer support on Aweber is available during working hours via chat, phone, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through an online form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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