AWeber Functionality

aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the option of marketing the store however you would like to.

In writing, this may seem easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletter is not enough to draw interest. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber and how email marketing works, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Functionality

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service built in HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.

AWeber Functionality

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern appearance. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

For those running blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.

There’s a caveat, however. Not all email templates can be used with RSS feeds.

If you decide to use the template, make sure you choose one that works with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow users to provide their information.

You can design the heading the font, style, and color. Photos can be also used in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Plus points for including on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and can be used to determine the best option to send out future emails.

There is a possibility of locating information such as CTA in the event that you change a particular part in the layout. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There’s no limitation regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you gather will be useful for future campaigns. Based on what they accomplish you could utilize Aweber for better results.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Functionality

When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber lets you create a list of up to 10 contacts via an online form. While you can manually input the information, it’s feasible to upload them. This speeds up the process , so that you don’t experience the stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Functionality

If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This ensures that the users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign in action and where they come from. In some way or other these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to essential vital features.

The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part, service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover this.

When subscribed to a paid subscription It’s affordable too. The cost is not excessive and you will make the most of the campaign you’ll make.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Functionality

What exactly is Aweber?

An email-based marketing service is a must designed for entrepreneurs and digital marketers. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to make the integration smooth.

Does Aweber have support for customers?

They can. The customer service of Aweber is available during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through a form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.

How do campaigns function in Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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