ECommerce and Email Marketing go in tandem. In running an online store, you’re given the option of marketing the store the way you want to.
On paper, it could seem simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber G2 Crowd
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based upon HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For those running a blog, you can transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that work with an RSS feed.
When you select the template, make sure to find one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it will be used to determine the best option to send out future emails.
It is attainable to discover details like CTA when you alter a particular part of the design. You can try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on the type of campaign they are you could use Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber G2 Crowd
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them. It will speed up the process , so that you don’t experience the anxiety. They will accept the following file types when they import:
You can choose between choosing a pre-generated subject line or making your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to get their input. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber G2 Crowd
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support by phone, chat or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign in action and where they came from. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you will make.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber G2 Crowd
What is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. If you’re a novice or seasoned professional, you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber provide support for customers?
They can. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.