ECommerce and Email Marketing go together. In running the online business, you have the ability to promote your store in the way you wish to.
In writing, this might appear easy, but it isn’t. Customers interact with you and go through social media and blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Gdpr How To Segment List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product built upon HTML templates. Being an online platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated look. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates can be used with an RSS feed.
So when you choose a template, be sure to find one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and is used as the one for any future emails.
It is attainable to discover information like CTA when you change a particular part in the layout. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get here can be used for future campaigns. Based on what they accomplish you could make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Gdpr How To Segment List
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process so you won’t feel the tension. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line , or creating your own. Except when making one, you need to wait for verification from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Gdpr How To Segment List
If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Gdpr How To Segment List
What is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to all potential customers. The company was founded in 1998, and it helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer support for customers?
They can. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.