ECommerce and Email Marketing go together. If you own an online store, you have the power to market the store the way you want to.
It may appear easy, but it isn’t. Customers interact with you and go through social media and blog posts, and more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Get Response Icontact Blogger
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based upon HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated appearance. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. Some email template templates can be used with RSS feed.
When you select a template, be sure you choose one that is compatible with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one does the best job, and will be utilized as the basis for future email campaigns.
It is attainable to discover information such as CTA when you change a particular part of the design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. AWeber Get Response Icontact Blogger
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. Although you can manually enter the data, it is also possible to import them instead. It will speed up the process , so that you don’t experience the stress. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Get Response Icontact Blogger
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign in action and where they came from. One way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The best part, service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you develop.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Get Response Icontact Blogger
What exactly is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer support?
They do. The customer service of Aweber is available during working hours by phone, chat or email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts with a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.