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aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the power to market the store however you would like to.

In writing, this might appear simple, but it’s not. Customers interact with you, go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

Today, even a static newsletter isn’t enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber the way email marketing works, and what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Get Response

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service based on HTML templates. Being an online platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the information through their stats.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh style. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.

RSS to Email Templates

For bloggers who have a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.

There’s a caveat. Not all email templates are compatible with RSS feed.

So when you choose the template, make sure you choose one that works with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let subscribers to give their details.

You can create the heading the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Also, points for incorporating the landing page of in an email-marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within the email itself. Imagine live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and is used as the one to send out future emails.

It’s possible to find information such as CTA when you change one particular aspect in the layout. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened, pages visited, link clicks, and so on.

To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.

The workaround they have at least is sending emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you get here can be used for future campaigns. Depending on what they do you could make use of Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, and so on. AWeber Get Response

If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create lists of up to 10 contacts using a form. While you can manually input the data, it is also feasible to upload them instead. It speeds up the process , so that you don’t experience the tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification from your Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Get Response

If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you mail an email. Features like A/B testing may not be available, however, you can start your marketing here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber for a price

With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In one way or another, these additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to essential vital features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand that.

When subscribed to a paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you’ll make.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Get Response

What is Aweber?

Aweber is an email marketing platform that is suitable for businesses or digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to all potential customers. The company was founded in 1998, and it helped companies regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or code to make the integration smooth.

Does Aweber offer customer service?

They offer it. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using an online form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.

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