AWeber, Getresponse Y Activecampaign

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the option of marketing the store in the way you wish to.

On paper, it may appear easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletter is not enough to attract attention. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber, Getresponse Y Activecampaign

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the data through their statistics.

AWeber, Getresponse Y Activecampaign

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh style. You can alter the colors, font, or style. When you can, coding your own template also works.

RSS feed to Email Templates

For bloggers who have a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.

There’s a caveat, however. Some email template templates are compatible with an RSS feed.

If you decide to use the template, make certain to select one that works with them. If you don’t, the template could still work without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements blocking the registration form. All it does is allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Also, points for incorporating a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and is utilized as the basis to send out future emails.

There is a possibility of locating information such as CTA in the event that you change one particular aspect or design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.

There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.

To segment the data, you’ll need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.

The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The information you gather will be useful for future campaigns. Depending on what they do it is possible to use Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber, Getresponse Y Activecampaign

If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create a list of up to 10 contacts using a form. Although you can manually enter the information, it’s feasible to upload them. It will speed the process and that you don’t experience the stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber, Getresponse Y Activecampaign

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign in action and where they come from. One way or another these features can significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to the most essential features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you will develop.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) AWeber, Getresponse Y Activecampaign

What is Aweber?

An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require an additional widget or coding to facilitate the integration.

Does Aweber provide customer service?

They do. Customer service on Aweber is accessible during business hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using the form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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