ECommerce and Email Marketing go together. In running an online store, you’re given the power to market the store however you would like to.
It might appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Getting A Photo Into Middle Of Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service based in HTML templates. Being a platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated look. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
So when you choose the template, make sure you choose one that works with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and is used as the one for future newsletters.
It’s possible to find details such as CTA when you alter one particular aspect or design. You can try this by testing three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The solution they can use at least is sending emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, sales made, and so on. AWeber Getting A Photo Into Middle Of Email
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them instead. It will speed up the process so you don’t have to tension. They accept these file types for import:
You have the decision of making use of a pre-generated subject line , or making your own. If you create one, you need to wait for verification from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or email, you can get their input. All subscription plans can use these services. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Getting A Photo Into Middle Of Email
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign and see where they come from. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to essential vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you will create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Getting A Photo Into Middle Of Email
What is Aweber?
An email-based marketing service is a must that is suitable for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer support?
They do. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.