AWeber Getting Started

aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you’re given the option of marketing the store however you would like to.

On paper, it might appear easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Nowadays, even a static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber the way email marketing works, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Getting Started

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based in HTML templates. Since it is a platform uses automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the details through their statistics.

AWeber Getting Started

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated appearance. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.

RSS for Email Templates

For those running a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This gives instant updates to subscribers through emails instead of the website.

There’s a catch, though. Not all email templates work with an RSS feed.

If you decide to use a template, be sure you choose one that works with them. If it is not, the template will still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to give their details.

The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Also, points for incorporating on a landing page in an email-marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it will be used as the one to send out future emails.

It’s possible to find information like CTA when you alter a particular part or design. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variations as the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you have go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose and mix segments.

The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you get here can be used in future campaigns. Depending on what they do, you can use Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. AWeber Getting Started

When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to create lists of up to 10 contacts using an online form. While you can manually input the data, it is also feasible to upload them instead. It speeds up the process , so you won’t feel the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using an already-generated subject line or making your own. If you create one, you need to wait for confirmation by your Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Getting Started

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a price

With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to essential vital features.

The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer that.

If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much and you will benefit from the campaign you will create.

Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.

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Commonly Asked Questions (FAQs) AWeber Getting Started

What is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and helped businesses of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to ensure seamless integration.

Does Aweber offer support for customers?

They can. Customer service on Aweber is available during working hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using a form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.

How do campaigns function in Aweber?

Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.

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