ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the ability to promote your store the way you want to.
In writing, this could seem straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Gmail Images
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. Being an online platform uses automation to create a simple campaign. After the email is delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. Not all email templates work with an RSS feed.
So when you choose a template, be sure to find one that can also work with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Plus points for including on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Think live survey results as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and is used as the one for future newsletters.
There is a possibility of locating data like CTA when you alter an element of the design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Depending on what they do, you can use Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Gmail Images
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. While you can manually input the information, it’s possible to import them. This speeds up the process so you won’t feel the tension. They accept these file types when importing:
You can choose between choosing a pre-generated subject line or making your own. If you create one, you have to wait for confirmation from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Gmail Images
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you’ll mail an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In some way or other, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Gmail Images
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or veteran, you can make your campaign more visible to any potential audience. The company was established in 1998 and helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber have support for customers?
They can. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.