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aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the ability to promote your store however you would like to.

On paper, it may sound straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.

These days, even the static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.

This review will discuss Aweber the way email marketing works, and what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Groups

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any item or service based upon HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern look. You can alter the colors, font, or style. If you are able to code your own template which also works as well.

RSS to Email Templates

If you run a blog, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.

There’s a caveat. There aren’t all templates for email that work with an RSS feeds.

If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still work without them.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

It also combines using dynamic content within the email itself. Think live survey results and scores from sports games, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and will be utilized as the basis for future newsletters.

It is attainable to discover information such as CTA when you change one particular aspect or design. You can try this by testing three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.

There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This can include emails opened, pages visited, link clicks, etc.

To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select and mix segments.

The workaround they have at least is sending emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you gather will be useful in future campaigns. Based on what they accomplish you could utilize Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber Groups

When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create lists of up to 10 contacts via a form. While you can manually input the information, it’s feasible to upload them. This speeds up the process so you don’t have to anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or making your own. If you create one, you need to wait for confirmation from the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Groups

If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via phone, chat, or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

In this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other the additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The best part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid subscription it’s priced reasonably. Not too much but you’ll benefit from the campaign you will make.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Groups

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. Whether you are a beginner or experienced you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to facilitate the integration.

Does Aweber provide support for customers?

They can. Customer support on Aweber is accessible during business hours by phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through a form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You have to remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.

How do campaigns function in Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.

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