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aweber-review

ECommerce and Email Marketing go together. If you own an online store, you’ll have the ability to promote your store the way you want to.

In writing, this may seem simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletter is not enough to draw interest. If you have a plan in your mind, send a message to Aweber.

This review will talk about Aweber the way the email marketing process works, as well as what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Header Image Removed

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service built upon HTML templates. As an online platform uses automation to create a simple campaign. After the email is sent to the recipients, you can look at the details through their statistics.

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated style. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.

RSS feed to Email Templates

For those running blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.

There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.

So when you choose a template, be sure to find one that can also work with them. If not, the template can be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s all it takes is to allow users to provide their information.

You can design the heading the font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Bonus points for having on a landing page an email marketing platform at least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

It also combines using dynamic content in an email. Consider live results from surveys, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it is utilized as the basis for any future emails.

It’s possible to find details like CTA in the event that you change a particular part of the design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you have to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users choose the segments and then mix them.

The method they use at the very least is to send emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The information you get here can be used for future campaigns. Based on what they accomplish you could make use of Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Header Image Removed

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create an unlimited list of 10 contacts with the form. Although you can manually enter the data, it is also easy to transfer them instead. It speeds up the process , so you don’t have to anxiety. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Header Image Removed

If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat or email.

Free Plan

In the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

In this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign and see where they come from. In one way or another, these additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to vital features.

The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The greatest part is that service for customers is always available. For those who have no marketing background the Knowledge Base can give you sufficient information to answer this.

When subscribed to a paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you will make.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) AWeber Header Image Removed

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. If you’re a novice or experienced you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to make the integration smooth.

Does Aweber offer customer service?

They can. Customer service on Aweber is available during working hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with a form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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