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aweber-review

ECommerce and Email Marketing go together. If you own an online store, you have the option of marketing the store in the way you wish to.

In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Headquarters

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any product or service based on HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the details through their statistics.

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated style. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.

RSS feed to Email Templates

If you run a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers via emails instead of the site.

There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.

If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Also, points for incorporating a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.

It also combines using dynamic content within emails themselves. Think live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and is used to determine the best option for any future newsletters.

It’s possible to find information like CTA when you change a particular part in the layout. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened, pages visited, link clicks, and so on.

To segment the data, you’ll need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.

The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Headquarters

When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber lets you create a list of up to 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process , so that you don’t experience the anxiety. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Headquarters

If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. In some way or other the additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to the most essential features.

The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The best part, service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough information to cover that.

If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you will create.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Frequently asked questions (FAQs) AWeber Headquarters

What exactly is Aweber?

An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped companies of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Some of them require an additional widget or coding to make the integration smooth.

Does Aweber provide customer service?

They offer it. Customer service on Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through an online form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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