ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the ability to promote your store however you would like to.
In writing, this may seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Help Column Width
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. Being a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh style. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a catch, though. Not all email templates work with RSS feed.
When you select the template, make certain to select one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Bonus points for having the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part performs best, and it can be used to determine the best option for future emails.
It is attainable to discover data such as CTA when you change a particular part of the design. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Depending on what they do, you can use Aweber for more effective results.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Help Column Width
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using a form. Although you can manually enter the data, it is also possible to import them instead. It will speed the process and you won’t feel the stress. It will accept these types of files when they import:
You have the decision of making use of a pre-generated subject line , or creating your own. Except when making one, you need to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Help Column Width
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you mail an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign in action and the source of these data. In one way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Help Column Width
What is Aweber?
The Aweber platform for email marketing is designed designed for companies and digital marketers. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.