ECommerce and Email Marketing go together. In running your own online shop, you’re given the option of marketing the store however you would like to.
In writing, this may appear simple, but it’s not. Customers interact with you and go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Help
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any product or service based on HTML templates. As an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with RSS feed.
When you select a template, be sure to find one that works with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and is used to determine the best option to send out future newsletters.
It is attainable to discover data such as CTA in the event that you change one particular aspect of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get here can be used for future campaigns. Based on the type of campaign they are you could use Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Help
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process so you won’t feel the tension. They will accept the following file types when they import:
You can choose between using a pre-generated subject line , or creating your own. If you create one, you must wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Help
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign in action and the source of these data. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Help
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber have customer support?
They offer it. The customer service of Aweber is available during working hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.