ECommerce and Email Marketing go together. If you own the online business, you’ll have the option of marketing the store the way you want to.
On paper, it could seem simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Highest Click Rate
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based in HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated appearance. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For those running a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
If you decide to use the template, make sure to find one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and can be used to determine the best option for future email campaigns.
It’s possible to find details such as CTA when you alter one particular aspect in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber for better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber Highest Click Rate
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using a form. Although you can manually enter the data, it is also easy to transfer them instead. It speeds up the process , so you won’t feel the anxiety. They accept these file types when they import:
You have the decision of using a pre-generated subject line , or creating your own. If you create one, you need to wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or email, you can receive their advice. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Highest Click Rate
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you send an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of budget to spend on. The greatest part is that service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Highest Click Rate
What is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. If you’re a novice or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.