ECommerce and Email Marketing go in tandem. In running the online business, you’re given the ability to promote your store however you would like to.
In writing, this may seem simple, but it’s not. Customers interact with you and go through social media and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Holiday Subject Lines
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based on HTML templates. As a platform, it makes use of automation to create a simple campaign. After the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated style. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
If you run a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feeds.
When you select a template, be sure to find one that works with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are taking away from the registration form. All it does is allow subscribers to give their details.
You can create the heading the font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and can be used to determine the best option for any future email campaigns.
It’s possible to find details such as CTA when you change an element or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on the type of campaign they are you could use Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. AWeber Holiday Subject Lines
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using an online form. While you can manually input the details, it’s also possible to import them instead. This speeds up the process , so that you don’t experience the anxiety. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use them. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Holiday Subject Lines
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The greatest part is that customer service is readily available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Holiday Subject Lines
What is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide customer support?
They can. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.