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ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the power to market the store however you would like to.

On paper, it might appear straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.

Today, even a static newsletter is not enough to draw interest. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Home Page

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product based in HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you can view the data through their statistics.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated appearance. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.

RSS to Email Templates

For bloggers who have a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers through emails instead of the site.

There’s a catch, though. Not all email templates are compatible with an RSS feed.

So when you choose a template, be sure to find one that can also work with them. If it is not, the template will still work without them.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.

You can create the heading, font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Also, points for incorporating the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within the email itself. Think live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and can be used as the one for any future emails.

It’s possible to find details like CTA in the event that you change an element of the design. You can try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.

There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To separate the data, you have to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.

The solution they can use at least is sending emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are you could use Aweber for better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. AWeber Home Page

If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create an unlimited list of 10 contacts with the form. Although you can manually enter the data, it is also feasible to upload them. This speeds the process and you don’t have to stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing an already-generated subject line or making your own. Except when making one, you must wait for verification by Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Home Page

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone, or email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign in action and where they came from. In one way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to vital features.

The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover that.

If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much and you will benefit from the campaign you will develop.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Home Page

What exactly is Aweber?

An email-based marketing service is a must that is suitable for companies or digital marketers. If you’re a novice or veteran, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to make the integration smooth.

Does Aweber provide customer service?

They offer it. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with the form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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