ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the ability to promote your store however you would like to.
In writing, this could sound straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Horizontal Forms
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any product or service based upon HTML templates. As an online platform uses automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated style. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Plus points for including on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it is used as the one for any future newsletters.
It’s possible to find data such as CTA in the event that you change an element in the layout. It is possible to test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. AWeber Horizontal Forms
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. Although you can manually enter the data, it is also easy to transfer them. This speeds up the process so that you don’t experience the stress. It will accept these types of files when they import:
You have the decision of choosing a pre-generated subject line , or making your own. If you create one, you have to wait for verification by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Horizontal Forms
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they came from. In one way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The greatest part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you make.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Horizontal Forms
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is available during working hours via chat, phone or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.