ECommerce and Email Marketing go in tandem. In running the online business, you have the power to market the store however you would like to.
In writing, this may appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Horizontal Optin
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any item or service built in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh style. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates work with RSS feed.
When you select the template, make certain to select one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are hindering the sign-up form. All it does is allow users to provide their information.
You can design the heading and font, style and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Think live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and can be used to determine the best option to send out future email campaigns.
It is attainable to discover data such as CTA in the event that you change a particular part in the layout. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The solution they can use at least is sending emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. AWeber Horizontal Optin
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. Although you can manually enter the information, it’s possible to import them. This speeds up the process so that you don’t experience the stress. It will accept these types of files when they import:
You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Horizontal Optin
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part, service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan It’s affordable too. Not too much but you’ll get the best out of the campaign you will develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Horizontal Optin
What is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber have customer support?
They offer it. The customer service of Aweber is available during business hours via chat, phone or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.