ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the ability to promote your store however you would like to.
It might seem easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Hosting
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service that are based on HTML templates. Being an online platform uses automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated style. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates work with an RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and can be used as the one for any future newsletters.
It is attainable to discover details such as CTA when you alter a particular part in the layout. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Hosting
If a subscriber clicks on the link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them. It will speed up the process so you don’t have to tension. They accept these file types when importing:
You can choose between using an already-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Hosting
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer support by phone, chat or email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll send an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. One way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Hosting
What is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer support?
They can. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.