ECommerce and Email Marketing go together. If you own the online business, you’re given the option of marketing the store in the way you wish to.
It might sound simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber How Can I Create A Banner
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based on HTML templates. As an online platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern style. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and will be used as the one for future emails.
There is a possibility of locating details like CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on what they accomplish you could utilize Aweber for better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber How Can I Create A Banner
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via an online form. While you can manually input the information, it’s feasible to upload them. This speeds up the process so you don’t have to anxiety. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line or making your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber How Can I Create A Banner
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you send an email. Features such as A/B testing will not be usable, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. One way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to the most essential features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much and you will make the most of the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber How Can I Create A Banner
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber provide customer support?
They can. Customer support on Aweber is accessible during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.