ECommerce and Email Marketing go together. If you own an online store, you’ll have the power to market the store the way you want to.
It may seem easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber How Can I Know Who Complained
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service built upon HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates work with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they must work on as time goes by. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it is utilized as the basis to send out future email campaigns.
It is attainable to discover details like CTA in the event that you change an element of the design. You can test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect will be useful for future campaigns. Depending on what they do you could utilize Aweber to get better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber How Can I Know Who Complained
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts via a form. While you can manually input the information, it’s easy to transfer them instead. It will speed the process and you won’t feel the stress. They accept these file types for import:
You have the option of using a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber How Can I Know Who Complained
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will appear every time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign and see the source of these data. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The best part is that the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber How Can I Know Who Complained
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during business hours by phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.