ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the power to market the store in the way you wish to.
On paper, it could sound easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber How Do I Add A Signup Form To An Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any item or service based upon HTML templates. Being an online platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern appearance. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a catch, though. Not all email templates work with RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and can be utilized as the basis for any future emails.
It’s possible to find data like CTA when you alter one particular aspect in the layout. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users select and mix segments.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather will be useful in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber How Do I Add A Signup Form To An Email
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts using the form. While you can manually input the details, it’s also possible to import them. This speeds up the process so that you don’t experience the anxiety. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line or making your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber How Do I Add A Signup Form To An Email
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. One way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to essential vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber How Do I Add A Signup Form To An Email
What is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. Whether you are a beginner or veteran you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is available during working hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.