ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the ability to promote your store the way you want to.
It may appear easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber How Do I Bulk Delete
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based on HTML templates. As an online platform uses automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feed.
So when you choose a template, be sure to find one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. All it does is allow users to provide their information.
You can create the heading, font, style, and color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it is used to determine the best option for any future emails.
There is a possibility of locating data such as CTA when you change a particular part or design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The solution they can use at the very least is to send emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are you could use Aweber to get better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber How Do I Bulk Delete
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. Although you can manually enter the data, it is also possible to import them instead. This speeds the process and you don’t have to anxiety. It will accept these types of files when importing:
You have the option of using an already-generated subject line or making your own. Except when making one, you have to wait for verification by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber How Do I Bulk Delete
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you mail an email. Features such as A/B testing will not be available, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign in action and where they came from. In one way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The best part, service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much and you will make the most of the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber How Do I Bulk Delete
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber offer customer service?
They do. Customer support on Aweber is accessible during business hours via chat, phone, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.