ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’ll have the ability to promote your store in the way you wish to.
On paper, it could seem straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber How Do I Know Subscribers That Haeven’T Opened Emails In 3 Months
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service built in HTML templates. As an online platform uses automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern look. You can change the color, font, or style. When you can, coding your own template also works.
RSS to Email Templates
If you run blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that work with an RSS feeds.
If you decide to use a template, be certain to select one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to give their details.
You can design the heading the font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Think live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and will be utilized as the basis for future emails.
It’s possible to find data like CTA when you alter an element of the design. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get will be useful for future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, and so on. AWeber How Do I Know Subscribers That Haeven’T Opened Emails In 3 Months
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the details, it’s also possible to import them instead. It speeds the process and that you don’t experience the tension. It will accept these types of files when they import:
You have the option of choosing a pre-generated subject line or creating your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber How Do I Know Subscribers That Haeven’T Opened Emails In 3 Months
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. One way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you get access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The greatest part is that customer service is readily available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber How Do I Know Subscribers That Haeven’T Opened Emails In 3 Months
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to any potential audience. The company was founded in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to facilitate the integration.
Does Aweber have customer service?
They can. Customer service on Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.