ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the ability to promote your store however you would like to.
In writing, this might seem simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber How Do I Put And Emoji In My Message
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated style. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates are compatible with an RSS feeds.
When you select a template, be certain to select one that works with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and will be used to determine the best option for any future email campaigns.
There is a possibility of locating data such as CTA when you alter an element of the design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber How Do I Put And Emoji In My Message
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the data, it is also possible to import them instead. It speeds up the process , so that you don’t experience the stress. They accept these file types when importing:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber How Do I Put And Emoji In My Message
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you will create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber How Do I Put And Emoji In My Message
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. If you’re a novice or experienced, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber provide customer support?
They can. The customer service of Aweber is available during working hours via chat, phone or email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.