ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the power to market the store however you would like to.
It could appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber How Do I Resend To Another List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based in HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a catch, though. Not all email templates work with an RSS feed.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and can be used as the one to send out future emails.
It’s possible to find information like CTA in the event that you change a particular part in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber How Do I Resend To Another List
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process , so that you don’t experience the stress. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber How Do I Resend To Another List
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign and see the source of these data. In one way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to the most essential features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have the budget to invest in. The best part, the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you will create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber How Do I Resend To Another List
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or programming to facilitate the integration.
Does Aweber provide customer support?
They do. Customer service on Aweber is available during working hours via phone, chat or email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.