ECommerce and Email Marketing go together. In running your own online shop, you’re given the ability to promote your store however you would like to.
On paper, it could seem simple, but it’s not. You engage with customers and go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber How Many Subscribers
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any item or service based on HTML templates. As a platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that work with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions blocking the registration form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and is used to determine the best option for any future emails.
It’s possible to find information like CTA when you change one particular aspect of the design. It is possible to test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users select and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect will be useful for future campaigns. Based on what they accomplish you could utilize Aweber for better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, and so on. AWeber How Many Subscribers
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds up the process , so that you don’t experience the tension. It will accept these types of files for import:
You have the decision of making use of an already-generated subject line or making your own. In the event of creating one, you must wait for verification by the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber How Many Subscribers
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you send an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they came from. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The best part is that service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber How Many Subscribers
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses and digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.