ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the ability to promote your store in the way you wish to.
On paper, it could sound simple, but it’s not. You engage with customers and go through social media and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber How Tdo I Edit A Scheduled Broadcast
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. As an online platform that makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh look. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
If you decide to use a template, be certain to select one that works with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. All it does is allow users to provide their information.
You can design the heading, font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Also, points for incorporating a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and will be used to determine the best option for future emails.
It’s possible to find information like CTA in the event that you change an element in the layout. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users choose and mix segments.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can use Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber How Tdo I Edit A Scheduled Broadcast
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with a form. While you can manually input the data, it is also feasible to upload them instead. It speeds up the process so you won’t feel the anxiety. They accept these file types when they import:
You have the option of making use of a pre-generated subject line or creating your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber How Tdo I Edit A Scheduled Broadcast
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone, or email.
With the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear every time you send an email. Features like A/B testing may not be available, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign and see where they come from. In some way or other the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part, service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan It’s affordable too. Not too much and you will get the best out of the campaign you create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber How Tdo I Edit A Scheduled Broadcast
What is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during working hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.