ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the ability to promote your store however you would like to.
In writing, this may appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber How To Add A Lightbox On Click
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product built in HTML templates. Being a platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern style. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
If you run blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. Some email template templates are compatible with RSS feed.
So when you choose a template, be sure to find one that works with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Bonus points for having the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and will be used to determine the best option for future email campaigns.
It’s possible to find information like CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Depending on what they do it is possible to use Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber How To Add A Lightbox On Click
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. While you can manually input the details, it’s also possible to import them. This speeds the process and that you don’t experience the tension. They will accept the following file types for import:
You have the decision of choosing an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone, live chat, or email, you can have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber How To Add A Lightbox On Click
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they came from. In one way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The best part, customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber How To Add A Lightbox On Click
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to make the integration smooth.
Does Aweber provide customer service?
They can. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.